With so many ticket platforms available, it can be challenging to decide which one to use as your primary platform.

The location, type, and target audience of your event will ultimately determine your choice. Conferences, live music events, festivals, and exhibitions may all require different ticket platforms. Unless you have an exclusive agreement with a ticketing platform, there is no harm in adding your event and selling tickets through several different outlets.

In this article, we will discuss the different types of platforms available, the key features to look for, and provide advice on whether to use one or multiple platforms.

There are two main types of ticket platforms to choose from…

These platforms are where people look towards when trying to find events and things to do. They are often specialised to an industry such as music and appear at the top of search results for popular search terms like Events in my city. They normally have the largest market share in a region and many promoters list with them to benefit from the large volume of organic traffic they provide.

Pros

• Organic visitors depending on the platform's popularity.
• Inclusion in email marketing and featured listings.
• Higher ticket sales if your event is listed at the top for a specific day.
• These platforms tend to have better SEO so those searching for your event should find it much easier.
• Some platforms run their own paid media or PPC campaigns to drive more traffic to your event page.

Cons

• Some platforms may upsell similar events on your listings.
• Limited ownership of customer data.
• Competition