AI is advancing at an incredible pace, and those who don't adapt to this technology risk falling behind. Event marketing, organisation, and logistics involve many repetitive processes that AI can easily enhance.

Tasks that once required hiring freelancers can now be accomplished with modern AI models. But in such a rapidly evolving industry, how do you start without feeling overwhelmed?

This course will teach you the fundamentals of the AI era and how to apply them to your event promotion organisation. You'll be introduced to different AI models, learn proper prompting techniques, analyse data effectively, generate visual assets, work with AI agents, and more.

By the end of the course, you'll be equipped to achieve significant efficiency gains in your organisation and confidently apply your knowledge at scale.

This course will act as a general overview of AI and the tools available. We will not delve too deep into any particular area, but instead open your eyes to the areas of event promotion in which you can apply AI.

It feels like yesterday when ChatGPT burst onto the world stage. In November 2022, OpenAI released their groundbreaking chatbot, captivating humanity in unprecedented ways. Since then, we've witnessed a cascade of new models and competitors entering the field.

You'd be hard-pressed to find anyone in the developed world who hasn't heard of ChatGPT, and many have tried its free version. The AI race has intensified, with Anthropic's Claude, Google's Gemini, Meta's Llama, Elon's xAI, and Chinese models like Deepseek & Qwen all competing in what seems like an endless game of leapfrog for supremacy.

What began as a single model with a basic chat interface has evolved into a diverse ecosystem of AI tools serving different purposes—accessible through chat interfaces, APIs, and Siri integration. We've progressed from simple text generation to creating stunning images (Midjourney / Dall E) and Disney-quality animated videos (Pika). We can now analyse hour-long videos (Google Gemini), generate human avatars (Hey Gen), and compose impressive music (Suno).

This revolutionary technology has disrupted every industry, advancing at such a pace that adaptation is crucial for survival. A single worker equipped with AI knowledge can now accomplish what once required fifty people.