Are your email campaigns disappearing into the digital abyss? Are you leaving ticket sales on the table because no one is opening, clicking, or converting? It's time to ditch the generic blasts and unlock the secrets to D2C (direct to customer) campaigns that grab attention and drive results. This guide reveals our proven process for skyrocketing your open rates, boosting click-throughs, and ultimately, selling more tickets.

We begin with the most obvious, and yet often the most impactful. This is the first thing your recipients will see so it’s essential you spend time fine-tuning your strategy. Like with most marketing content, you have a very small window of opportunity to grab the reader’s attention, and the content that performs best is content that looks like it’s been created by a friend (at the very least, an individual human being instead of an organisation). Since your D2C campaigns will arrive amongst hundreds of other emails/messages from brands, websites, colleagues and friends, what is the kind of message you always open, and the kind of message you consistently ignore.

Keep it short, casual and human. Some things to keep in mind:

• Minimal usage of capital letters
• Minimal usage of punctuation and numbers
• No emojis
• Minimal usage of salesy language (final 200 tickets)

For example: are you going to this? almost sold out

Yes it’s informal, but someone is far more likely to lock their eyes onto this than FINAL 200 TICKETS FOR EVENT NAME 🎉

We understand email designs vary depending on the purpose of the campaign. Aside from keeping your designs neat and tidy with plenty of spacing between each element, there are only two rules we think you should keep in mind:

• The main CTA/Button should be visible without having to scroll down (both on mobile and desktop)
• Colour scheme must work on dark mode (the only way to know this is to send a test campaign to a device with dark mode)

We recently added SMS and WhatsApp DMs to our D2C channels and I cannot stress the impact they have had. If you’re just using email, expanding to one or both of these channels is an absolute must. Platforms like Bird CRM allow you to set up SMS and WhatsApp numbers, and you can pay as you send (unlike Mailchimp’s monthly subscription) so you can decide when it’s worth sending just an email or an SMS or a WhatsApp DM, or all three.

The cost of using these channels means your D2C budget will need to increase slightly (compared to when just u