We were approached by the Groovefest team with an exciting opportunity to develop their branding and all the necessary creative materials from the ground up. As it was the festival’s first year, the name “Groovefest” and the site location, Blackheath Common, were the only elements provided to us - a rare blank canvas we thoroughly enjoyed working with.

Our creative team crafted a brand direction, a website design and a set of creative templates that harnessed online organic clips and onsite drone footage/photos delivered by Khroma Collective.

Key influences in our creative decisions include the surroundings of the site, the festival’s name - the cyclical nature of a “groove” in particular - and the aesthetics of house music’s golden era: Ibiza in the 90s.